Asking the Right Questions and Asking Them Right

Naomi Karten shares how to ask the questions that ensure you and your customer are on the same page. Her tips include: 1) guard against conflicting interpretations; 2) don't jump to conclusions; 3) gather feedback early and often; 4) examine your rules for commenting; 5) conduct congruent questioning; and 6) find out what's important to your customers.