Case Study: Selling the CMM

Envision a slow day, a slow meeting, and someone says in a nonchalant manner something like, "Raise your hand if you want to do a CMM." Only two hands go up—but it makes a difference whose hands. From this casual setting develops an all-out effort involving hundreds of people in training, implementing, and integrating the CMM into the development culture. Here is the story of how one large financial services company mobilized for its CMM initiative.