The Product Champion: Making Sure that Customer, Team, and Business Needs Are Well Represented in the Development Process

[magazine]
Volume-Issue: 
2003-03
Article Summary: 

Having a close relationship with the customer is always a good idea. But with that relationship comes risks. Most projects could use a knight in shining armor to protect their product's future. Discover how a product champion can help your organization stay focused on the customer without losing sight of the big picture.