The Product Champion: Making Sure that Customer, Team, and Business Needs Are Well Represented in the Development Process
[magazine]
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July 24, 2003Volume-Issue:
2003-03
Article Summary:
Having a close relationship with the customer is always a good idea. But with that relationship comes risks. Most projects could use a knight in shining armor to protect their product's future. Discover how a product champion can help your organization stay focused on the customer without losing sight of the big picture.