Summary:
Creating a rich UX for mobile apps has gone from being a nice feature—to an absolute must. Genefa Murphy at HP discusses how agile development that incorporates collaboration between designers, developers, and testers goes a long way in building the apps that truly succeed in today's marketplace.Genefa Murphy, Director of Mobile Product Management, Analytics, and User Experience at HP Software, talks with Noel Wurst at TechWell about the immense importance of the UX in mobile application development. We learn how developers, testers, and designers all work together in agile development to create memorable and engaging apps.
