Product development organizations that skip or rush through critical preplanning activities run the risk of failure. Organizations that use a more agile approach to product development ensure that the teams work on the right things, have the right amount of dialogue with their business partners, and produce the right amount of value to the product.

People will ask, “Can you use agile outside software development? In real business, not just in software teams?” Most experienced agile practitioners will instinctively want to shout, “Yes! Of course!” But intuition apart, where is the evidence? Allan Kelly found some examples and shares how agile works in environments outside software.

As agile development has erupted over the software landscape, its core philosophy often has been neglected as organizations hurry to implement cherry-picked practices in the name of pragmatism. By avoiding these five common pitfalls, companies can better realize the true benefits of agile: high productivity, great software quality, and happy customers.

A new approach to projects or a new tool is not a quick fix or a silver bullet. Too often, you have ingrained, systemic problems that require a cultural change. That doesn’t mean a new approach or a new tool won’t help. It can. But you also need to adjust the environment that caused the problems in the first place.