Counting is easy. However, what makes measurement really valuable-and really hard to get right-is knowing what to count and what to do with the results. If your organization is mostly tracking resource usage, costs, and schedule data, it is making a big mistake. What about the users? The customers? The overall business strategy? Sharing the lessons he has learned from fighting-and surviving-many software measurement battles, Ed Weller offers a step-by-step approach for implementing a practical and valuable metrics program. After understanding what measures are most important to the business strategy and all stakeholders, the next step is to decide what data supports those measures and how to capture it. With data in hand, you can create simple and informative ways to make the resulting metrics visible and easy to digest. The biggest challenges-avoidance, disbelief, and rationalization-come next.

Many software people look at creating great user experiences as a black art, something to guess at and hope for the best. It doesn't have to be that way! Jennifer Fraser explores the key ingredients for great user experience (UX) designs and shares the techniques she employs early-and often-during development. Find out how Jennifer fosters communications with users and devs, and works pro-actively to ensure true collaboration among UX designers and the rest of the team. Whether your team employs a formal agile methodology or not, Jennifer asserts that you need an iterative and incremental approach for creating great UX experiences. She shares her toolkit of communication techniques-blue-sky brainstorming sessions, structured conversation, and more-to use with different personality types and describes which types may approach decisions objectively versus empathetically.

Developers and testers are under constant pressure to operate more efficiently, cut costs, and deliver on time. Without access to scalable, flexible, and cost effective computing resources, these challenges are magnified. Brett Goodwin explains how to create scalable dev/test environments in the cloud, and shares best practices for reducing cycle time and decreasing project costs. Learn how scalable, cloud-based data centers can run software without complicated re-writes; enable rapid defect resolution with snapshots and clones; and provide global collaboration for multiple product and release teams. Brett presents a case study of Cushman and Wakefield, the world's largest privately held real estate services firm, which struggled with an on-premises development and testing environment.

Cloud computing is here to stay-and it is changing the way we test software. Cloud-based testing offers flexible, scalable, and on-demand infrastructure services. And as a bonus, because the cloud offers pay-per-use purchasing options, cloud-based testing usually costs less. Tauhida Parveen describes the concept of cloud-based testing: scope, specific requirements, benefits, and drawbacks. She explains how cloud-based testing brings new capabilities and options for your testing activities-instantly creating and dismantling test environments and miming production environments in early testing. Tauhida discusses how to engineer scalable environments for load, stress, and performance testing. Then, she introduces cloud-based compatibility, cross-browser, and cross-platform testing opportunities you can exploit.