When developing products, features, and enhancements, you have to have your customers’ best interests at heart. “We’re not just creating software,” speaker Jeff Patton said. “We’re changing the world.” You need to better understand the people you’re building things for, and the only way to do that is to spend more time with them.

As a user experience design specialist, clients often ask Jeff Patton to make their software "look better," so it can be successful. But when clients focus primarily on aesthetics, they're often addressing the wrong thing. In this column, Jeff takes a look at common user interface (UI) mistakes and the key concerns software development teams should address to build successful UIs.

In a previous article published on this site, "Testing the Bold and the Beautiful" (May 2001), the author received many thoughtful comments and questions about the importance of aesthetics in software. This paper was inspired in part from those questions. It clarifies the difference between aesthetic testing and usability testing. The paper makes the business case for "beauty testing" and argues that an ugly UI can undermine the bottom line. It offers methods and a survey-template for successful aesthetic testing. The paper concludes with a list of "Facts and Myths, Dos and Don'ts."

Yogita works as a QA/testing professional with Mindfire Solutions, and has written a number of articles on QA and testing strategies. Yogita is currently exploring thoughts of beauty as an area of testing and its relation to usability. Her role at Mindfire has been to implement Quality processes throughout the organization and build a dedicated testing team. The team recently published a White Paper “Porting projects: Test techniques,” downloadable from www.mindfiresolutions.com. Yogita can be reached at [email protected].