All We Need Is Product Love

Today, we have more choices than ever for software products. The competition for our time and attention is fierce, and we tend to invest in only the products that we love. But product love can be elusive. User expectations have been recalibrated by the likes of Gmail, Facebook, and Instagram, yet many of the applications we build fall well short of these lovable experiences. Join Todd Olson in this keynote as he explores what it takes to create products your users love, where the end goal is not the minimum viable product, but the minimum lovable product. Creating and lovable product isn’t the responsibility of only the product owner or product manager, but the entire team. It starts with user empathy as the point of departure, followed by deep exploration into motivation, goals, and behaviors, toward the destination of products that anticipate and fulfill unarticulated needs. Todd will provide a framework for thinking about lovable experiences, not as a happy accident, but as an overarching strategy and discipline for every product you build. You’ll leave with a newfound understanding of how to create the next level of lovable products for your customers.