Beating the Feature Factory Mindset

On a human level, we crave outcomes and impact. But in software product development, there is something addictive about the "build more and more features" approach that often leaves people frustrated and unsatisfied. Developers understand the challenges of working in output-focused environments and the adverse effects this has on productivity, morale, and business impact. Join John Cutler as he discusses these "feature factories," why they exist, how they impact your business, and how you can shift the focus to outcomes and impact. John thoroughly makes the case that churning out features is no longer a competitive advantage and can in fact harm your business and disengage your team. Instead, he will show you how to move your organization beyond the feature factory and toward an outcome-based way of working that increases employee engagement and customer satisfaction.