Measurement: The CEO Viewpoint

Software managers, process engineers, and measurement specialists often evaluate measurement and metrics based on how they help the software and its customers. Yet it's just as important to think about and quantify how they help the business. In this presentation, Don Winter shares the perspective of measurement from the top-more specifically, which numbers are most critical to the corporate bottom line. Discover how measurement drives senior-level decision making, and why a measurement system must take this viewpoint into account.