Don't know about the "Stalin" part and you and I have certainly disagreed upon occasion, well, almost always, but here I think you have something.
I once wrote a rather lengthy post decrying the antics of tool vendors. Now I know you don't really like CM, but I think this might be one time when the two sides of that coin can agree on decrying their actions. It has been my observation that most CM-related vendor sales people (and marketers for that matter) are rather like snake-oil salesmen of the old west in the U.S. or like "barkers" at the strip clubs on Rue de Bourbon (Bourbon St.) in New Orleans. The former promises an elixer that will cure all ailments from sore toe to cancer and the latter promises features and abilities beyond your wildest dreams.
In the end it's a lot of razzle-dazzle without much real utility (assuming the buyer knows how to harness all the razzle-dazzle power. Don't know if this product actually fits in that category, but your description certainly sounds like it might.